Marketing Tech News

Statwax brings transparency to digital advertising

This summer, digital advertising agency Statwax, a startup that grew out of top marketing firm BLASTmedia, was named one of the “Top 10 Fastest Growing Google Solution Providers” in the U.S. by tech-professional media site The Silicon Review. Statwax was the only company based in Indiana to make the list, and one of the youngest

How SmarterHQ has become the leader in behavioral marketing

SmarterHQ lives in a market that is growing faster than anything we’ve seen recently in economic terms. We’re talking smartphone adoption fast (but faster1), with triple-digit spending growth over the next three years in marketing analytics — quantitative data about customer behavior and marketplace activities. Beyond just capturing the data, SmarterHQ’s intelligent behavioral marketing platform

DemandJump’s Traffic Cloud is a ‘category killer’

Before the internet, marketing used to be a pretty straightforward discipline based on location. In fact, the popular real estate mantra of “location, location, location” applied to marketing as well — retailers built stores near populations who were interested in buying their products. Everything changed when the Internet came along, and the location-based approach gave

Building the next generation of tech startups

As we launch Quantifi this week, we’re building not only the next generation of AI-powered digital marketing, but a tech company with a different approach to building our own team. According to studies and articles similar to this one, the tech industry under-indexes in its hiring and retention of minorities and women. We’re helping to

DemandJump Wins Best New Tech Product Mira Award

DemandJump, maker of the Artificial Intelligence Marketing (AIM) platform now with Advanced Search, received the Best New Tech Product Award during TechPoint’s 18th annual Mira Awards honoring the best of tech in Indiana. After raising the bar with its Artificial Intelligence Marketing (AIM) platform and helping clients increase revenues by triple digits, DemandJump had a

Scale-up company marketing from the inside out

Product, price, promotion and place have guided marketers for years. These “4Ps” may be relics of the traditional marketing age, but today’s successful scale-up companies are wisely including the most critical “P” of all — people. As tech marketers, we know our numbers. Inbound activity, stage conversion and renewal rates are top-of-mind. In this early

Winning Mira Awards helped BidPal attract talent and capital

Fundraising software provider BidPal has been fortunate to win three Mira awards since the company’s founding 10 years ago: the Information Technology Gazelle award in 2011, the 2013 Mobile Technology Excellence and Innovation award and the 2013 Emerging Technology Company of the Year award. Since winning these awards, BidPal solutions have helped nearly 2,800 organizations

Here’s how Emplify helped give employees at Arbor Homes a voice

(And 4 tips for getting feedback from your team) When it comes to employee engagement, a “one size fits all” approach is rarely effective. For example, distributed workers communicate differently than desk workers—in fact, 83% of non-desk employees don’t even have access to company email. With a workforce that’s more mobile than ever, how can

A brief introduction to network science math in marketing

In this Chief Marketing Technologist Blog (chiefmartec.com) guest post by Tyler Foxworthy, chief scientist at DemandJump, several fields of math are connected to marketing challenges that are being addressed with artificial intelligence. Editor Scott Brinkler also added several links to Wikipedia pages for readers who want to geek out like him on this dense and challenging