TECHPOINT'S MISSION IS TO ACCELERATE INDIANA’S EMERGING AND VIBRANT TECH SECTOR

Indiana's Measured Marketing Inititative
Supported by the Indiana Economic Development Corporation
& the Center for Media Design, Ball State University

More than 70 return-on-investment-based digital marketing businesses, or “measured marketing” companies call the state of Indiana their home. Among them are ExactTarget, Aprimo, Compendium, Right On Interactive, ModalLogix, Marketpath, Cantaloupe, Delivra and Formstack, to name a few.

TechPoint and our partners – the Indiana Economic Development Corporation and the Center for Media Design at Ball State University – believe this concentration of businesses as well as their innovative products and services make Indiana a leader in emerging technology – and the nation’s economic hub for measured marketing.

What is measured marketing, exactly?
Measured Marketing is a category of business in which companies use electronic means to gauge consumers’ response (or non-response) and other interaction, and then use that insight to shape management and marketing effectiveness.

What do measured marketing companies do?
A measured marketing company provides a platform or service for marketing via email, social media, search, video, mobile and other rapidly evolving technologies, and provides clients with ROI tracking.