Trends News

Statwax brings transparency to digital advertising

This summer, digital advertising agency Statwax, a startup that grew out of top marketing firm BLASTmedia, was named one of the “Top 10 Fastest Growing Google Solution Providers” in the U.S. by tech-professional media site The Silicon Review. Statwax was the only company based in Indiana to make the list, and one of the youngest

Why worker experience (WX) and customer experience (CX) matter in higher education

Developing and delivering a unique and positive customer experience is no longer an option for educational institutions, it’s a requirement. When college and university leaders shift their mindset by thinking of their students as “customers,” they open the door to improving the school experience by providing interactive, learner-centric environments that offer large returns in the

Sales Strategy: Handling strong objections with grace

Editor’s Note: As executive vice president of sales at PERQ, Jenny Vance has helped to guide three different cohorts of TechPoint Sales Bootcampers through rigorous hands-on, real-world sales training experiences. In an effort to further amplify her insights into effective sales strategies and approaches, we’re happy to present this thought leadership piece authored by Jenny

Making human resources a strategic partner

As a company progresses from the startup to the growth and establishment phase of its lifecycle, it is critical that human resources evolve from a transactional to a strategic partner. While getting the foundational policies and processes established was important, the company’s continued success will be dependent on HR’s ability to deliver on following strategic

AgriNovus launches campaign magnifying Indiana’s ag-tech leadership

The state of Indiana is ground zero for the intersection of traditional agriculture, life sciences, and science and technology. The agbiosciences industry employs more than 75,000 Hoosiers and contributes $16 billion to the Indiana economy. AgriNovus Indiana, the state’s food and agriculture innovation initiative, is launching a new multimedia campaign today to both define the “agbiosciences sector” and designate the

5 Things To Do Before Ending A Summer Internship

Let’s face it, the end of summer is just around the corner. Not only does this signify the end of “fun in the sun,” but it means the end of summer internships. Wrapping up an internship can be a stressful time because it is often accompanied by the beginning of school, moving to new housing,