Digital Marketing News

The importance of reporting in agile marketing

This is the second post in a series from PERQ about agile marketing. View the first post about how PERQ started using agile marketing here. As my department’s scrum master, I’m responsible for corralling everyone together for bi-weekly sprint planning, retrospectives and daily standup. I’m also responsible for generating summaries and reports for a good

A brief introduction to network science math in marketing

In this Chief Marketing Technologist Blog (chiefmartec.com) guest post by Tyler Foxworthy, chief scientist at DemandJump, several fields of math are connected to marketing challenges that are being addressed with artificial intelligence. Editor Scott Brinkler also added several links to Wikipedia pages for readers who want to geek out like him on this dense and challenging

Torchlite officially launches first-of-its-kind digital marketing platform

Torchlite, a software-as-a-service based marketplace that connects businesses to experts who build, manage and optimize digital marketing campaigns, launches the first-ever digital marketing platform powered by an on-demand talent marketplace. On March 22, the company released significant updates to its platform based on months of conversations with clients, account managers and “Torchliters” — the company’s vetted