Recent Stories

From salesman to CEO: my journey in enterprise SaaS

I have been selling and buying SaaS applications for more than 15 years, and I love SaaS. Something our team observed is that with the explosive growth of SaaS, along with ease of purchase, organizations lacked technology to discover, manage, and optimize their SaaS investments. There was a huge opportunity in front of Zylo to

Scale-up company marketing from the inside out

Product, price, promotion and place have guided marketers for years. These “4Ps” may be relics of the traditional marketing age, but today’s successful scale-up companies are wisely including the most critical “P” of all — people. As tech marketers, we know our numbers. Inbound activity, stage conversion and renewal rates are top-of-mind. In this early

New software company improving primary care of children

In 2006, Peter Belamarich and colleagues published an article called, “Drowning in a Sea of Advice: Pediatricians and American Academy of Pediatrics Policy Statements,” in which they describe over 344 Clinical Practice Guidelines and Policies from the American Academy of Pediatrics (AAP), the world’s most authoritative source of clinical guidance for care of children. Since

Here’s How to Launch A New Product in 5 Days

When launching new tech products, it can be difficult to create the right solution to your customer’s problem on the first (or even fifth) attempt. The challenging part about the launch process is customers think they deeply understand their problems, but they don’t know, or can rarely articulate, what a good solution would be. Like

Focus on the User: Driving passion and innovation

In the beginning In the beginning, our foundation at MOBI was simple: focus on the user. Armed with a couple world-class developers, our best guess at market research, and a vision to transform the way companies manage connected devices, we moved fast. Looking back, it’s easy to see how this attitude towards the user ignited